Blog

How a Nonprofit Modernized their Old School Data Workflows

May 9, 2019 / admin

The Center for American Values1 kept track of useful informati on about their donor relati onships, but the data was disorganized and their business insight soft ware was known for regularly ti ming out. The Center needed help determining why the system was glitching and how to get the most value out of the data

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How a Small Nonprofit Found its Niche and Expanded its Outreach

May 9, 2019 / admin

Principles that Matter (PTM), a growing nonprofit that seeks to inform disengaged, moderate citizens on important policy issues, knew that it needed to clarify its target audience, refine its content, and improve its web and social media presence, but it had limited time and financial resources. Lincoln’s experts, utilizing their Silicon Valley experience, were able

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How a Small Organization Identified a New Target Audience

April 16, 2019 / admin

The Center for the Study of Liberty already had an established audience of academics and students but saw the potential for a new market opportunity. Lincoln helped the Center define this audience persona and offered three types of events that would be compelling to that population. Additionally, Lincoln equipped the Center with best practices for

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How a New Campaign Canvassing App Developed a Complete Product Strategy

February 27, 2019 / admin

The team behind this canvassing app wanted to create a new tool to help political candidates optimize their voter outreach without an expensive price tag. They knew the first thing they needed to do was figure out how to monetize their idea by learning more about other campaign canvassing apps and users. Lincoln Deployed provided

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