How a State Policy Organization Increased Engagement

Take Back Our State equips local citizens within its state to reclaim ownership of their government through education and civic engagement. When the organization wanted to improve its audience engagement, it knew it needed to do more than refine email subject lines to catch the attention of busy local activists. Take Back Our State turned to Lincoln for help strategizing like a private sector start-up and diving deep into the data to better understand what its target audience really wants from its training programs, seminars, and online tools. Through detailed research and analysis, Lincoln provided Take Back Our State with specific recommendations that enabled the organization to increase engagement.

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