How a Small Nonprofit Found its Niche and Expanded its Outreach

Principles that Matter (PTM), a growing nonprofit that seeks to inform disengaged, moderate citizens on important policy issues, knew that it needed to clarify its target audience, refine its content, and improve its web and social media presence, but it had limited time and financial resources. Lincoln’s experts, utilizing their Silicon Valley experience, were able to provide a robust user analysis and equip PTM with the best practices of how to effectively engage its current audience, improve its web presence, and create future plans for growth.

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