The Center for American Values1 kept track of useful informati on about their donor relati onships, but the data was disorganized and their business insight soft ware was known for regularly ti ming out. The Center needed help determining why the system was glitching and how to get the most value out of the data they’d spent so much ti me gathering. When the Center fi rst deployed Lincoln, they thought they had a data insights problem. However, Lincoln’s work showed they needed to modernize their data architecture as the means to improving their analyti cs. Lincoln proposed investi ng in a new data warehouse that would fi x the issue without completely overhauling their current system.