The Center for American Values1 kept track of useful information about their donor relationships, but the data was disorganized and their business insight software was known for regularly timing out. The Center needed help determining why the system was glitching and how to get the most value out of the data they’d spent so much time gathering. When the Center first deployed Lincoln, they thought they had a data insights problem. However, Lincoln’s work showed they needed to modernize their data architecture as the means to improving their analytics. Lincoln proposed investing in a new data warehouse that would fix the issue without completely overhauling their current system.