How a Small Organization Identified a New Target Audience

The Center for the Study of Liberty already had an established audience of academics and students but saw the potential for a new market opportunity. Lincoln helped the Center define this audience persona and offered three types of events that would be compelling to that population. Additionally, Lincoln equipped the Center with best practices for conducting future user research, which will allow the Center to continually refine its product, define its audience, and improve its events.

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