How a New Campaign Canvassing App Developed a Complete Product Strategy

The team behind this canvassing app wanted to create a new tool to help political candidates optimize their voter outreach without an expensive price tag. They knew the first thing they needed to do was figure out how to monetize their idea by learning more about other campaign canvassing apps and users.

Lincoln Deployed provided the app creators with a full competitive analysis and in-depth user research to help them understand their revenue opportunity and carve out a unique space in the market.

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